Introduction To Public Relation Pdf
An Introduction to Public Relations So how do you get your name in the right media and at the same time, get them to say good. Up her own business in 2010, which offers public relations services to clients such as the BBC, Harper Collins & Isuzu Delegates and Agenda.
Author by: D F du Plessis Language: en Publisher by: Juta and Company Ltd Format Available: PDF, ePub, Mobi Total Read: 81 Total Download: 905 File Size: 54,5 Mb Description: Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues.
Public Relations Job Description
Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising. Author by: Dhruv Sabharwal Language: en Publisher by: Evincepub Publishing Format Available: PDF, ePub, Mobi Total Read: 85 Total Download: 653 File Size: 55,7 Mb Description: This book is specially designed to meet the need of Management and Mass Communication students specializing in advertising and Marketing.
This is very basic book in a simple language which explains the various concepts of advertising. As in this book student will able to understand that advertising is paid communication that spreads information about a product service or idea and is aimed at a large number of people at a time. In order to reach to the masses advertising agencies purchase space time in one or more media purchase television radio newspapers and magazines. The main aim of advertising is to increase the consumer base of an organization by providing information about various products and services. Last few decades advertising industries have come a long way, from simply informing the prospects of the availability of product and services to a skillful development of strategy in marketing to make brands and extension of people's attitude and personality. Today with the concept of globalization consumers are highly exposed to an array of global brands.